Yo-kai Watch is a Level-5 franchise with a cult following in Japan but modest success in the US. My discovery of the franchise began at a Walmart in 2014. Yo-kai Watch, Dragon Quest IX: Sentinels of the Starry Skies, and a bunch of generic releases were on the shelf. I was familiar with Dragon Quest and the JRPG genre in general, so of course, Dragon Quest is my first pick. But I kept thinking about Yo-kai Watch after I left. I find that it’s common to leave Walmart with Komasan’s coy eyes staring at your back from the glass window.